“Coffee tour in the City” held by Coffeerary Magazine begins on 31st July, 2022 at Sai Gon Central Post Office. Visitors and the surrounding people are in the habit of looking forward to a Kombi for entertainment and coffee experiences every Sunday from 8.am to 11.am.
People on the coffee tour can learn and experience craft pouring techniques with baristas. They can enjoy two signature drinks: Cold Brew and Lemon Iced Coffee under atmosphere of live acoustic performance. “One Book One Coffee” is an important project raising fund and old books for children and teenagers in underprivileged conditions.
The Coffee tour in the City is a typical event operated by Bella Nota Agency to generate a playground for coffee enthusiasts. Existing together with the coffee tour, brands have opportunities to widely introduce itself to hundreds of people, which enhances the approach efficiency to potential customers, enlarges its market and improves market share in general.
Visitors on the coffee tour can thoroughly understand the brands such as the firm model, products’ details, services’ benefits or get experiences for trial, which creates purchase intention and decision from customers.
The coffee tour has collaborated with celebrities such as Rhymastic or different brands such as Masterise, MoMo, Oatside and Topica. Typically, the coffee tour cooperated with MoMo attracted 6563 visitors in the total.
Through One Book One Coffee project, the brand images with social responsibility are confirmed in customer awareness. The Coffee tour in the City aims to spread sharing lifestyle in the society, generate enjoyment space for coffee enthusiasts and contribute to the development of domestic coffee industry.
