The video talks about a coffee enthusiast, Mr Huynh Van Su, who lives on D’ran town and is seen as the “leader” of the hill of 1600 metres. It demonstrates the story of his life along with his coffee farming development.
Witnessing the underestimation of his products, Mr Su decided to innovate the harvesting, drying and processing methods for higher values. His harvesting method strictly differentiates unripe and ripe beans and removes the unripe from the beginning, which creates difficulties and requires time and efforts from farmers.
He made his own way to the coffee farm with the length of 4 kilometres and the height of 1400 meters for 14 years. With the success of natural-based model at first, he plans to expand to coffee roasting and promote good coffee varieties to enrich his products and improve the farm’s quality when having enough resources.
The video about Mr Su D’ran can be a typical image representing for the people who overcome difficulties to pursue their dreams. Despite the shortage of resources, Mr Su determined to follow the path of natural-based coffee, which contributes to inspire farmers to transfer their coffee farming for higher quality.
Cooperating with Bella Nota Agency for this video, Epicure Coffee Solutions, a brand of coffee machines, can create concern from the viewers. It has successfully approached to potential customers and improved its brand identity.